12B Textual Analysis: Slumdog Millionaire Trailer

1.    Media Forms:
What techniques does the trailer use to persuade its audience to see the film?

This trailer uses a number of techniques which can make the audience see the film, firstly at the beginning of the trailer, they show what awards the movie has won, by doing this is shows the audience the professionalism the movie has, and we know that most people pick which movies to watch based on the awards they have won, because winning an award simply shows how good you are at doing something, and from this perspective it is a movie, so the awards show that the produces were good at making the movie which would basically mean it is a good movie and its worth watching, so by showing the awards that have been won could persuade audiences to see this film. Another technique used after the awards shot it shows a quote which was taken from the Chicago Sunday times, and if the Chicago Sunday times is a big name in the USA then the people would see it on the news paper and in this trailer and then make the people feel as if the film is so good it managed to get quoted into the local news, and most movies do not make it into the news papers unless something bad is being revolved around it, but this was shown in a positive light, so by showing the quote it could make the people want to watch the film, hence persuading them. Another one is as soon as it goes into the clips, you a voice over say “who wants to be a millionaire?” and as most people know what the programmes ‘who wants to be a millionaire’ is all about and the hype it brings, so to know this movie is based on the programme could make people want to watch it, if you are a big fan of ‘who wants to be a millionaire’ then you would also want to watch this because it is based on the same thing.

2. Media Representation:
How is ethnicity represented in this trailer?

Ethnicity in this trailer is represented in different ways, firstly we can see the protagonist is from an Indian/Asian background, and he could be shown as one of the lucky ones, because when you look at the slums of India you will not find any millionaires, you won’t even find thousand airs because it is simply a the slums, is someone had that kind of money they wouldn’t be from the slums and because from this trailer we understand the protagonist wins a million pound, he becomes one of the lucky ones from the slums which could be represented as a positive thing. The other kids are represented as unlucky, as they are shown having a hard time and live in poverty because we can see them running around the slum, but we do see hem running around happy, which can show a different representation.

3. Media Audiences:
Who is target audience and how does the advert attempt to persuade this audience to watch the film?

 The target audience for this could be any one above the age of 12, this is because there is nothing explicit or violent that 12 years old cannot see, but there may be a few images or scenes thet children under 12 may find distressfull, but it would mainly be aimed at teenagers because it shows the life of a teenager, but i think all round it could be aimed at any one from above 12 to any gender. The way they persuade the audience to watch this film is through making the trailer seem thrilling and show alot of diffrent techniques, which relates back to question 1.

4. Media Institutions:
What is communicated about the institution?

The institutions used are well known which are Fox and Warner bros, and because of how well these 2 institutions are the people would know what kind of quality these both offer in films, by knowing this the audience would be more likely to watch the film. Also the hype that was bought around this film through newpapers and magazines makes it a must see film.

12B Textual Analysis: Kidulthood Trailer

1.   1.  Media Forms:
What techniques does the trailer use to persuade its audience to see the film?

This trailer uses many different techniques in order to persuade its audience to watch the film; the first technique they use is the choice of sounds, we hear a lot of shouting and banging, but do not see where it directly is coming from, this would leave the audience with many questions and they would want answers, also relating to that they show scenes which are fast paced, by making them fast paced it doesn’t give the audience much of a change to take in exactly what is happening, and if they see something they think is interesting, the only way they can find out what is happening is by watching the whole film. Another technique used is the feeling of the lifestyles shown, they show young teens who are seen to be anti social, and that is how most kids are in society today, by these kids watching them they can feel as if they are being related to, therefore making them want to watch it. When you think deeply about this trailer you can almost see a mini version of the film being created, although it cuts of fast so you do not fully understand what is happening, like for example we see the 3 young boys laughing and having fun together, then later see them fight with each other and them on their own upset, this could make us wonder what was so bad that made this happen? Therefore making us want to watch the film.

2. Media Representation:
How is gender represented in this trailer?

This trailer shows a bad representation for both genders, firstly the males are seen as young and anti social, they are not seen to be a part of a gang but you could say the 3 are their own small “crew”, by showing this it already shows the negative representations, they show the males fighting and doing badness with guns and blades, so this already shows us the negatives reflecting of them. The females are shown to be targets and easy, we can see the girls in this getting bullied and pushed around, one girl is seen getting punched then gets up and kisses the male who punches her; this would not make sense if you watch it in the trailer therefore making you have to watch the whole film. Males are seen as more dominant and powerful, we see one of them with a huge house and nice cars and jewels, he could be said to be a higher class one, where as the younger’s ones. The younger ones are seen getting bullied by 1 other male, but half way through the trailer we see those males beating up the male that bullied them, so this could also show the negatives of the males.

3. Media Audiences:
What target audience would be attracted to this film?

The target for this trailer would be 15-25, no younger then 15 because of the things seen in this trailer, if a child younger than 15 were to see it, they would then most probably go and try these things which could then get them into trouble, then above the age of 25 you would have parents and matured people, who would not be bothered about this film, so between 15 and 25 would be perfect, also the fact that most people between that ages believe they still live a life of crime as shown in the film, some people may still even live that kind of life style and may want to see it for various different reasons. This would mainly be aimed at males, because the contents shown in their trailer is what you would expect males to be doing, and that’s exactly what is shown, males doing what males should do, and because it involved violence, drugs etc. It’s what more men are into so they would be the targets.

4. Media Institutions:
What low budget values and characteristics can you indentify in this trailer?

Firstly we notice the actors. The actors used are not big named stars, as a matter of fact they are all unheard of, probably only Noel Clark is known but he is still not that famous. A high budget film would have super stars, so people know what to expect from that movie. Also we can see that every where they have shot their scenes it’s on the streets of London and no special sets. Also in most movies you would see luxury cars and jewels and everything that seems like it would cost a lot, but in this trailer we see them but it’s not a lot, it may something a friend or family may have leant for the making of this film.  

12B Cross Media Case Study HW - UNUGAR

My case study is made up of three primary text, these three primary texts are South Park, Family guy and American dad. They each have a similar genre which is adult humour/ sitcom animation. Each three of these operate across 3 different media platforms which are Broadcasting, Print and Emedia. From my case study "Audiences are no longer just consumers to text, but producers too"
To what extent is this true of the media products in your case study?

How does South Park cause the audience to create their own new characters’?

In South Park we know that there are 4 main characters’ who are, Eric Cartman, Kyle Broflovski, Stan Marsh, and Kenny McCormick. These 4 characters’ have been a part of south park since the beginning, and sure enough if the audience begin to see them over and over doing the similar things every day it could become quite boring to watch, and because of this the South Park producers began introducing new characters’ but they were not a part of the main four, there were simple one episode characters’, the ones that did stay where the ones who seemed they could become a hit in South Park. But what the producers did not see is what the audience really wanted, they wanted to see new faces in the main four, well maybe not new but something’s fresh, the audience began to email and send letter to the producers of south park advising new ideas, so the producers listened and did as they were asked to, in different episodes they began giving the characters’ new costumes and began showing them in different ways, soon this began to get old, so now the producers have created a way the audience can also become producers. On the south park website you are able to create your own south park characters’ and write a small paragraph about your created character, if it is good enough the producers turn your characters’ into an everyday south park character, and your character features in the south park episodes. An example of this is the south park character “Kellerman” he was produces by a member of the audience, and because the South park producers thought he would be good for the series they turned him into a real character, and there you had a audience becoming the producer of  Kellerman. 

A small community from Houston, Texas in the USA would publish a magazine which was only made for their neighbourhood, and one day a member from that community who was a part of printing the magazine printed their own version of South Park as a cartoon strip, and this was based upon the events that would happen in their neighbour hood, once this became noticed and the people liked it very much, it started to become a every week thing in their local magazine, once the South Park producers had noticed this, they then began to receive one of the magazine every week, and the cartoon strips they liked and thought would get views are the ones they would produce into the real cartoon and air live on TV, one of the most popular episodes they had created from the magazine was “lil crime stoppers”, this episode was based on the small community in where items would go missing, rubbish bags were ripped open and dead animals would be found around the area, and the kids from the community would play as police officers and found out the case of everything, and they came to find out it was a family of fox’s, but when it came down to being produced it got changed around a bit to make more appealing to adults as it is an adult humour cartoon. So from this we can see that a small community of people who are the audience became the producers of an episode of South Park.

Another way the audience of South Park also became the producers is through an episode that was already made, in the South park episode Randy Marsh better known as Stan’s dad got a job in a chicken shop where he dresses up like a chicken and stands out side trying to promote the shop. A member of the audience had seen this episode and went out and got the exact same job as Randy Marsh, he would have done every thing Randy Marsh would have done and more, so this began to attract more customers, again the producers and South Park team had got involved and took advantage of this and would take what the member of the audience was doing and made Randy Marsh in the cartoon do it. So from this we can see that an audience member did what he saw in the cartoon and added his own to it, his actions got produced which would have made him part producer of those selected episodes.

Another way the audience became producers is by literally creating their own episodes and uploading them on to the internet, but these episode were less of the adult humour but just humour which even kids can watch, but this was only available in America as the people who created it could only keep it with in a certain boundary, although none of their episodes were aired on tv, the people still managed to produce virtual episodes of south park, so from this we can see that they also became producers of south park.

sir i could not find any more information, was super hard!

12B Textual Analysis - hyondia

Media Forms:
Which advertising techniques being used?

Within this trailer there are many different techniques being used, one of the first  techniques we  notice being used is almost a joy/happyish feeling because we see the baby driving and its almost funny but also bring a smile to our face, because it shows the young baby acting like an adult. Also the use of sounds, it is again a joyful happy music which can engage the viewers and draw them into this product. Also the product being shown is another technique and in this case, the product is shown to many different shots such as close, medium and long, by doing this is shows the audience different views, this then allows them to see it at different angles and have their own opinions about it, we then see a slogan which says “the next generation Hyundai is here” this could mean many things, one of which is the kid, he is seen as a next generation as he is getting older, that’s the same with the car, it’s the new generation after the old one.

Representation:
How is gender represented in this advertisement?

In this advert, males are seen to be dominant, because the baby is a boy/males and he is in the driver’s seat, and it’s a natural thing to know the driver is the boss of the car, therefore making the baby boy the boss in this car, this could then show the dominance but also we then see a older male holding a baby on his back, this is something a mother would do, a female, by showing this it shows the less dominance of the male. Women are shown to be less dominant as the only girl/female that is shown is the baby girl, she is seen being picked up and is in the passenger seat, and as we know the passenger seat has less dominance to the male in the driver’s seat, it also shows the males dominance as they show him as making the decision to pick up the girl.

Institution:
What is communicated about the Hyundai brand and the experience it offers?

The Hyundai brand is communicated to be fun and exciting as we can see the kids having fun and are smiling a lot, it can also say that this car can pull women, if you’re a single male that is. It also says that this is a good family car and is good for holidays, because we can the kids inside it being happy, and what else would parents want except for their kids to be happy, and it is shown on different terrain, so whilst going on a holiday it could be driven through any type of weather or ground. It also shows the professionalism of the Hyundai brand because it shows their experience of what they do and they show this through the ad.

Audience:
Who is target audience and how does the advert attempt to persuade this audience to buy the product?

The target audience for this advert would obviously have to be older people, who are allowed to drive. Initially the main targets would be parents with kids and families, because the car shown is a family car, and the way they persuade the audience to buy it is by showing the baby to be relaxed and happy, making the parents think that if they had this car then their kids will also be happy and relaxed and of course any parent would want their kids to be happy, so through this they persuade their target audience to buy their cars.

12B Textual Analysis: Kidulthood Trailer

1. Media Forms:
What techniques does the trailer use to persuade its audience to see the film?

this trailer used many different techniques to persuade its audience to see the film, firstly the use of sound, this trailer uses fast pace music to help build up tension, fast pace music is used a lot in trailer so it can help build suspense, the music makes the viewers feel as if it is building up to a big scene and could start to get them excited to see what happens, but by the end of the trailer it cuts and the trailer ends, this would of course leave the audience in disappointment but this would want to make them watch the film because they would want to know what happens. also in the trailer they use a lot of cutting which makes the trailer look speeded up, this could also join with the music to create suspense and make the audience want to see it more, and also if the takes go through fast, the audience don’t have time to let it sink in so they will not fully understand what is happening, therefore again using making them have to watch it so they can get the rest of the story.

2. Media Representation:
How is gender represented in this trailer?

Gender in this trailer is represented in many different ways, males are seen to be dominant but at the same time seen as victims, we see one male bullying another one, slapping and punching him, then later on we see the one who was bullied, beating up the male who bullied him. both genders are seen as car free as they seem to be doing whatever they want without the risks of parents, as many do, females are shown to be "easy" because we see that one girl is hit by a male then later on we see her kissing him, that says a lot.  Again linking back to the males, we also see a bigger male who is seen in the driving seat of a car, which clearly shoes he is a lot older because he is a driver, in the car he takes out a gun, holding a gun can make someone feel powerful because it’s like they hold the choice between life and death for another person in their hands, so this could also show the dominance the males have.

3. Media Audiences:
What target audience would be attracted to this film?

The target audience for this trailer would have to be between the ages of 16-25, the reason they would be attracted to this is because, in this trailer they show the type of lifestyle that most people in that age group still live, people who are growing up on estates with gangs and violence would want to see this film because it will make them feel as if other people know what they are going through, hence making them want to see the film, also the main target audience would be males, this is because out of males and females, males would like violence a lot more and can relate more to the things that are going on in this trailer.

4. Media Institutions:
What low budget values and characteristics can you indentify in this trailer?

In this trailer we can see that there is nothing pricey being used, in most action/gangster movies you would expect to see a lot of jewellery and money and super cars, but in this we don’t see any think like that, we get young boys who are dressed in rags, the only 1 males is seen as a rich upper class kind of guy. We can also see that they do not have special made sets, everything that is shot, is shot in places that are most probably free to use, for example we see most are shot on the streets and in houses, there was nothing high expensive needed. Also we that the actors used are not high profiled; as a matter of fact the actors used are unknown.

Textual Analysis HW: T-Mobile Dance Advertisement

Media Forms:
What conventions of advertising are evident in this text?

There are different codes and conventions shown in this text, one of the first ones we see is the technical aspects which are the camera techniques and shots, we firstly see a long shot of the entire train station and the people inside it, this is used so the viewers can see where this advert is located, it then flicks onto a medium shot which is then closer inside the crowd being seen in the long shot, in the medium shit u seen a man with his hands in the air, this leave makes the audience wonder what he is doing, it then begins to unravel that he is dancing, it then begins to zoom out so we can see everything that is going on. Sound is also in this trailer, it is all natural sounds of an ordinary train station, you can hear people talking and train numbers being called on the speakers, but you then hear music, this could be mistaken for a non-Diegetic sound but it is in fact a Diegetic sound but it was not added in during the editing process.

Representation:
How is technology represented in this advertisement?

Technology in this ad is represented as fun and exciting, we can see people having fun and dancing together, and we can see people from different sex’s different genders, different races, different background and all sorts so we can clearly say technology bring people together, it’s like they are all sharing a moment together even if they do not know each other, this could also been as most technology being new and fresh, because back in the day you would get random people coming together and doing a dance to be seen on live TV.

Institution:
What is communicated about the T-Mobile brand and the experience it offers?

The t-mobile brand is one of the biggest companies, and shows it has many experiences it offers, they have made many different adverts that are similar to the one i am analysing. Alto of things have been communicated about the T-Mobile brand and that is why it is such a big company today. It gives people the chance to share different experiences.

Audience:
What target audience are T-Mobile aiming to attract in this advertisement?

The target audience for this ad is adults who have mobile phones, we can see the people used in the advert are adults and there are no signs of kids. It is for people who are obviously over the age of 18 because these are the age of people who are able to get a contract ad that is what T-Mobile are hoping for, T-Mobile are trying to show that if they are apart of the T-Mobile network they can have the same amount of fun as the people that are dancing in the train station, this could possibly make the viewers want to join T-Mobile so they can also be on tv and that memory ad experience, i would say the primary age range is 18 – 50, especially for people who love keeping in touch with people.

Lynx Dry Advert UNUGAR

Codes and Conventions: Media Form
in this advert there was different codes and conventions used, firstly there’s the technical aspect, this consist of the camera techniques and shots, the first shot we see is a long shot, when they show the young male walking and they then show a close up on his face when he notices the sand pile , it then moves onto a medium shot when they show the product, and now the audience are aware of what the product is and what is being advertised to them. The man then picks up the product, it then shows a POV shot of the product which can almost make the audience feel as if they are holding the products which could then influence them to go and buy the product. It then shows a medium shot of the man spraying himself with the lynx bottle, then immediately he gets pulled away and dragged by a rope, it shows the journey of him being dragged, during this journey it would leave the audience with question like why is he being dragged? Where is being dragged to? Etc. When they finally establish where he is being dragged to, they show 2 beautiful women on the waters, this could make the male men in the audience think that if they had this product then they could be dragged away by 2 beautiful women. Also the use of sound is used, some of the noises seem natural and some are added, this also related to the codes and conventions.

Representation
the setting of this advert is shown as a normal town/city and is represented as such. The actors on the other hand, the male is shown to be vulnerable to his surroundings. He is seen walking around alone with no one around him, he then picks up a random bottle of lynx and decides to spray himself, straight after he is being dragged like a fish out of water and there is nothing he can do about, this shows him as helpless and there is nothing he can do, the women are shown to be more dominant as they are ones dragging him towards them, this shows the women have more power over men, where as in real life men are seen to have more power, but this stereotype is broken in this advert.

Audience
one technique used is simply showing the product itself, once a male sees the lynx bottle he will automatically be draw into watching the add, well this really depends on what type of man it is, if its the sporty type then they will definitely be draw into the advert, where as a business man would not need a sports spray because his life does not involve sports. Another way is the actresses used, they show a young man, and beautiful women, if a lady was to see this add it could make them feel as if they could become more sexually attracted to their partners if they were to use this spray and men would think women are more attracted to them if they use it, so just by the characters used can help attract an audience.

Institution
the institution involved is uni-lever. They are a modern and contemporary establishment, the institution is new, which means their ideas are also new, being new allows them to be fresh and have strong ideas on what they want from their audience, their advertising techniques have made lynx a top brand in the advertisement industry.