the 4 questions for mr unugar

time was a issue for me! need practise wid time

Forms: how does the advert use codes and conventions to appeal to its audience?

This advert uses different codes and conventions to appeal to its audience, firstly we see a close up shot of the rolled up news paper, this is done so we can clearly see The Suns logo as it stands out, this lets us know what this advert it going to be about, the shot then zooms out as the news paper is unfolded so we can then see the whole newspaper in front of us. The background is all white, this again allows the newspaper to stand out, and there is nothing behind the paper that can make us take our eyes of it, and as the news paper is opened more colours begin to be shown, this again makes us keep attention to the paper as there is nothing else around worth seeing. Along with the white background,  helps make the newspaper look aluminous, and this is done by the light used, its simply one strong light and u don’t see now shadows, this could be because there are lights all around, or this advert was edited so the shadows could not be seen. The use of music is also involved, it’s a happy times music to enlighten mood, there is also a voice over, almost like a smooth voice that can pull someone in just to see what it’s about.

Representation: how is new technology represented in this advertisement?

In this advert technology almost seems like a joke, the way the voice over says things about the pictures being 3D when they are clearly not, he also says there is no need to wait for the download as the story is already written there. From my personal opinion I think they are trying to compare the news paper to an iPad, because they also say “there’s not need to turn it sideways to see it clearer”, so all round I think they are saying the technology from the iPad is represented as something like a joke, because a simple newspaper is better than it, it does a lot of comparison but does not clearly say what it is comparing it to, they say it has a screen, when the news paper is opened through the middle page, it mentions downloading, 3d pictures and anything else that could be compared to real life technology.

Media Institutions: what does the advertisement tell you about the values and ideologies of the sun newspaper?

The advertisement tells me the suns newspaper is represented by both dominant ideology and alternative ideology. The way it does this is because of the way it is appealing to both men and women, it shows football columns and also a column for women where they show a picture of Rihanna. I think it is more strongly on the dominant ideology side, because it shows a white males hands, and they do not look wrinkly which means he is not old and they do not look like children’s arms so he is not young, he is middle aged. And the way he moves his arms shows that he is able bodied.

Audience: how does the advertisement appeal to its audience?

This advert appeals to its audience in many different ways; it does not seem there is a certain age group it is aimed at because firstly the music being played is almost like kids music, so it could then be aimed at kids, but you would not find kids reading a news paper. It could also be aimed at older males because of the football pages they show, as you would not get women on the football sides, but they do have a section for older women, i think its the fashion side where they show a picture of Rihanna wearing weird cloths. Also at the back they have games, but the types of games that are not for kids, they are harder puzzles which clearly shows they are for older people, this also helps appeal to its audience because they could be out and being these games to keep them busy, another way it appeals is by choice of pictures, some people just like to see pictures and not read the whole story, but if the pictures seem good then the people might read the story with it, so the pictures are also appealing to their audience.

Cover Work (VAN) Th Dec 16 (single) & Fr Dec 17 (double)

Media Forms: How does the trailer use media language to estabilsh the film's genre?

The way this trailer uses media language to establish the genre is by using media language. The first thing we see is a long shot or the huge billboards in central London so we can see this is set in London. We then see a medium shot of a girl sitting by a stair well holding a cup, almost like what a beggar would do when they ask people for spare change, this could tell us the trailer is about a homeless or poor girl, but then it goes on to a voice saying “your a run away are ya?” and another voice replies with “yeah”. This then lets us know there could be a touch of the disaster genre because the girl runs away from home because there could possibly be a disaster within her family. The use of the non Diegetic sound of the piano could also help to establish the genre because the use of the piano adds to the tension being built around why this girl is a run away, also the way the music is being played slow also helps build tension. We then see the run away girl with a man in a cafe and he hands her money, this leaves the audience with questions as to why this man has given her the money or where the money has come from. The text on screen that shows what each news paper has said about it could also help establish the genre of the film, also by adding what each news paper has said about it, can encourage people to watch this film because of the text that has appeared on the screen. At the end of the trailer we then see the name of the film again with the use of non Diegetic sounds of a gun being fired, which could then link back to he mystery genre.

Media Representations: How is gender represented in the trailer?

In the trailer men are shown to be very dominant as they are seen to have more power over the women, and the women are seen to be very negative because of the situations they get them selves into. The men are seen to hold all the power because we see one of them men with a lot of money and another man in a huge house which looks quite sophisticated which could also tell us he is rich with a lot of money, the women are seen to be doing degrading, I’m not sure what they get into but when one of the women goes of with the man, the other women chases after her and they are then seen crying, also by the man leading her away also shows his dominance. Later on in the trailer the men are once again shown to have the power above the women because the man is seen with a gun and he is shown pointing it towards the women and they are scared, which then again shows the dominance and power he has over them. The way each person in the trailer is dressed also shows the way gender is represented because one of the men are shown in a white suit, and the girls are in ripped jeans and dirty hoods. Also at the beginning we the women alone by a stair well at night time, this could give the impression that she is vulnerable to any thing and this also shows negativity of women because of the way she has chose to live her life.

Media Institutions: In what ways is the film London to Brighton typical of a low budget British film?

Well we can firstly see the actors that are used are not celebrities or any one famous, they could simply be people picked out from a group who were asked to do these roles as the film does not have enough money to get famous people, and if there is no famous people in the movie people are less likely to watch it. Also it seems as this whole film was recorded on the streets of London which means there was no special sets set up for them, and also they do not show any expensive looking props or cars or anything in that manner. Every thing used in the trailer are easy to get a hold of for ay one, where as in an expensive trailer they have expensive cars like a Ferrari or rolls Royce. We can also see this trailer was put together using a simple editor; there is no CGI being used or no signs of any ting high-tech with in the trailer. The director of this film would have also been unknown as low budget films are seen to be less likely to become successful, so no body is willing to invest into the movie.

Media Audiences: In what ways does the trailer promote the film to its target audience?

This trailer promote to its audience in different ways, the first way is the main character is seen to be young, almost looks as if she is in her teens, and i think this trailer is aimed to wards teenagers, and also that we know she runs away, and it is shown that many teens run away from home for many different reason, so these people can relate to her in the movie, also the use of violence as most teens like a bit of violence in there movies, i personally like movies that have fighting or violence because it just gives the sense of pleasure because i enjoy it. 

12B - Trailer Analysis HW (WIGLEY)

http://www.youtube.com/watch?v=kfapOIPCRik

Within this trailer there are different trailer conventions present, one of these is the title of the film, and it is seen at the end of the trailer, the reason they have done this is because once some one beings to watch the trailer they would have to sit through the whole trailer to find out its name. The name of the trailer is ‘Shank’, “Shank” is a name for a knife but the word is used more around anti social youths or gangs, and as in the trailer a knife is shown quite a lot but it does not show what it is used for, this would also make the audience wonder if the knife had been used or not and the only way to find out would be to watch the movie. Another convention used is the voice herd at the beginning, the persons voice you would hear is ‘Bashy’s’. Bashy is famously known for his inspirational work he does on different estates for troubled youth and gangs which means more people can relate to him, by hearing his voice the people who like him automatically become the audience of this movie because they want to see him and what he does in the movie, another convention used is the on screen text, right at the beginning it says “from the distributor that bought you kidulthood” and as almost every teenager would know, Kidulthood was one of the greatest movies ever produced, well only for the ones that can relate to the people in the movie, and by showing that on shank it could make those teens feel as if this is another movie for them so they would go and watch it.

This trailer uses different media language to establish the films genre, we first notice how there is a boy getting chased and from behind him we hear a motor cycle, this strait away gives the impression he had done something bad to be getting chased in such a way, a few clips later we then see the same boy and an older boy in a boxing ring who seem like their preparing for a fight. Being chased and preparing for a fight lets the audience know once again there could be violence involved, then to top that we then see the 2 boys with around 4-5 more boys, one which is seen to be holding a dog and the one behind him is holding a metal pipe, and they seem as if they are going to a fight. They use a lot of short clips and put them together so they move fast, this helps to create tension, then we see writing that says “London 2015” which lets us know this movie is based in the future and then hear “there killing kids everywhere, its out of control”. This lets people know the genre and where the movie is heading, what is in the movie and what is expected.

The target audience is 15+ because there is violence involved as we can see from the trailer; it is aimed mostly at people in gangs and who like to get them selves into bad situations. This movie shows the outcomes of being in gangs and being in bad situations, you could say it is aimed at African Americans because there are a lot of those peoples shown in the movie, and I’m sure it’s safe to say more of those people then any one can relate to that movie.

I think this trailer is quite successful in promoting this movie because it shows a person what can happen if they fall into same situations as the people in the movie, they show more then one race so no one can feel singled out and it also cleverly disguises the use drugs and turns them into food. This trailer also shows good bits of the movies that would want to make an audience go and see it, so overall i think it is an effective trailer.

GHD Textual Analayis Questions (VAN)

Codes & Conventions of advertising:
the first thing i noticed in this advert was the womens being used, they are all young attractive women, this would not only attract female customers but also males, the males customers would want their girlfriend/wifes to look like these women so they would go out and purchase the GHD for them. also the voice you hear uses old shake spear type of language, instead of saying "you" they say "thou" which is strongly used in the 10 commandments and the 10 commandments is what certain people must follow, and if it used with the GHD then it means that certain people must have this GHD. The hair that is also shown is pretty impressive, and any girl/women would want to have hair like that, i have personally seen a lot of different girls buy so many different hair straighteners trying to find the one that perfectly straitens their hair, but with the GHD its also most like a dream straightener that does the job perfectly, so more people would want it. Also a male is seen in this advert, to males who like males may find the male in the advert attractive, and if they have long hair they may wants this straightener so they can be like the male in the advert and maybe get a partner as attractive as the womens shown.


Representation:
in this advert women are seen to be more dominant, we would usually see men are more dominant as they fight each other but in this one we see the two women fighting because one has been caught using the other ones GHD. only one male is seen in this advert and he is not seen as much, but with the voice we hear we know he is cheating on his girlfriend with another girl, which does not give males a good reputation, but through this they are saying if women use the GHDs they can get any man. which would also mean women are shown to be seductive as they make this man fall for them.


Media Institution:
an issue that could be raised is the fact that this add had to tried to manipulate the 10 commandments, and a certain group of people could become offended by that and say the GHD add is mocking their beliefs. The Catholic people are the ones who would be offended, and Catholics are very strict with what they believe in, in the add the women are shown to be quite revealing with what they wear, this would insult the Catholics a lot as they are taught to be covered up in all aspects. this advert was on the E4 channel, E4 is a channel mainly for adult, you would not find many children watching it as all the shows on the channel would only be suitable for adults. As catholics are strict the people behind the advert thought they would not watch channels such as E4 so it would be ok to let it be advertised on that channel and no one would notice and they would get away with it.


Audience: 
i honestly believe the add is aimed to wards men, because of the attractive women, the men would want their girl friends to look like the girls in the add so they would go out and buy it for them. but at the same time it could target women who would want to look like these girls shown and would want to have their hair as straight as them. 

12B Cover Work Thurs 2nd & Friday Dec 3rd (VAN)

What techniques does this trailer use to persuade an audience to see the film?

This trailer uses lots of techniques to persuade the audience to watch the film. The use of Diegetic sounds helps build suspense and leave the audience with questions and they would want to know what happens next and the only way to get these answers is to see the film. They make the trailer intense by using a lot of short takes and making them move at a fast pace and also the music with it helps builds the tension. The music gradually gets louder as the more interesting parts begin to show in the trailer. They show beginning of fight scenes then change the screen so we do knot know what has happened, and the only way to know is to see the film.

How is gender represented in this trailer?

Males are represented dominant; as this trailer is mostly about fighting, and males are known to be more dominant in fights. Females are shown to be weaker, as the girl is shown to stupid things for the man she loves. Although there is a woman who looks as if she is ready to fight so they could say women could be seen both ways, but the males are shown to just fight.

What target audience would be attracted to this film?

The target audience would be aged between 12-19 years old and BC1C2 socio-economic group; who has an interest in fantasy films. I believe girls would be more attracted to it, as being a male i would not want to see romance in a violent film, and girls are more about their romance. Also the characters look to be in their teens, this could make the viewers feel as if they have a connection with them.

What Hollywood values can you identify in this trailer?

I think Violence is the Hollywood value used in this trailer, because you can see from the beginning, an evil man killing another evil man. Once i saw this i knew straight away there would more violence, because in every movie, there is always the typical revenge plot. 

12B HW Due 29/11/10 (VIGLEY)

Which trailer conventions are present in these trailers?
Slumdog millionaire and trainspotting uses many different conventions, both trailers are show to be fast tempo and quick, this would draw in a audience as every thing happens so fast they would try to take in as much as they can, also in slumdog the trailer open and it does not have a title, it just shows the awards that have been won and goes straight into the filming, this would make people wonder what it is about. also in the beginning of the trailers you see the face of the main star, this way the audience know who to expect. also in both trailer they use a bit of comedy, in trainspotting the whole trailer could be used as comedy, half way through slumdog they use a funny type of music, this relaxes the audience as every one likes a bit of comedy and they would know it isn't all serious. 


How are the trailer conventions used to promote the film to an audience?
(as i have not seen either movie i will tell you what i think..)
 the trailer conventions added maybe be the bits that are not in the movie, this could be because the writer wants the audience to see what they think they will see in the film, this would make them sit through the whole movie expecting to see the part they saw in the trailer, or it could be a way to bring in an audience, they could show something really dramatic or any thing that leaves the audience with questions, and the only way to answer them is by watching them. also that the name of the film comes near the end, the audience would want to know the name so they can also tell their friends and family about the movie.


Which trailer do you think is more successful? Why?
it think slumdog would be more successful because it looks more modern and uses up to date equipment, and trainspotting is more older and does look quiet boring, slumdog looks more thrilling with the colours and the lights, although some people are more fond of old movies, the slumdog one shows the awards they have one, and people would want to see why they have won those award, therefore making them more successful 

12B Homework Due Wed Nov 24th (VAN)

Jack Ass 3d
http://www.youtube.com/watch?v=fKwjU_pSSW4


Media Forms: 

This trailer used different techniques to hold and influence the audience to watch the movie. The trailer begins by showing the paramount pictures logo as this movie is within the paramount pictures industry, it then shows the logo flip into MTV because Jack Ass was first created and shown on MTV. Then you hear a car start up and hear a voice which says “this isn’t the best idea” then hear laughing, this is one way to persuade audience because it makes the audience why this car was started and why someone says it is not a good idea, it would make them want to see what the idea is, and the name itself gives of the people in the movie, that they are typical “jackasses”, and of course if you a fan of comedy why would you not want to watch a movie called jack ass? The name itself is funny!

Media Representations: 

men are represented as complete idiots in this movie. it may sound harsh but from what you can see, these men bully and prank their friends and it is very funny, the things they do would be seen in every day, that is why it is a once in a life time chance to see it on the big screen. fully grown men acting like kids.

Media Audiences: 

the audience for this trailer would have to be 16+ because of the content in the movie, it would not be appropriate for people under the age if 16, simply because of the material.   People in the C1, D & E category would most likely to the audiences of this film.  

Media Institutions: 

the Hollywood values and characteristics that are identified in this trailer is through comedy, the entire movie is about people stupid stuns and are going over the top in everything they do. as you would see in a normal Hollywood movie where they use stunt doubles so the actors don't get hurt, but in this case the real actors are doing the stunts, copying the Hollywood style of film making.