Forms: how does the advert use codes and conventions to appeal to its audience?
This advert uses different codes and conventions to appeal to its audience, firstly we see a close up shot of the rolled up news paper, this is done so we can clearly see The Suns logo as it stands out, this lets us know what this advert it going to be about, the shot then zooms out as the news paper is unfolded so we can then see the whole newspaper in front of us. The background is all white, this again allows the newspaper to stand out, and there is nothing behind the paper that can make us take our eyes of it, and as the news paper is opened more colours begin to be shown, this again makes us keep attention to the paper as there is nothing else around worth seeing. Along with the white background, helps make the newspaper look aluminous, and this is done by the light used, its simply one strong light and u don’t see now shadows, this could be because there are lights all around, or this advert was edited so the shadows could not be seen. The use of music is also involved, it’s a happy times music to enlighten mood, there is also a voice over, almost like a smooth voice that can pull someone in just to see what it’s about.
Representation: how is new technology represented in this advertisement?
In this advert technology almost seems like a joke, the way the voice over says things about the pictures being 3D when they are clearly not, he also says there is no need to wait for the download as the story is already written there. From my personal opinion I think they are trying to compare the news paper to an iPad, because they also say “there’s not need to turn it sideways to see it clearer”, so all round I think they are saying the technology from the iPad is represented as something like a joke, because a simple newspaper is better than it, it does a lot of comparison but does not clearly say what it is comparing it to, they say it has a screen, when the news paper is opened through the middle page, it mentions downloading, 3d pictures and anything else that could be compared to real life technology.
Media Institutions: what does the advertisement tell you about the values and ideologies of the sun newspaper?
The advertisement tells me the suns newspaper is represented by both dominant ideology and alternative ideology. The way it does this is because of the way it is appealing to both men and women, it shows football columns and also a column for women where they show a picture of Rihanna. I think it is more strongly on the dominant ideology side, because it shows a white males hands, and they do not look wrinkly which means he is not old and they do not look like children’s arms so he is not young, he is middle aged. And the way he moves his arms shows that he is able bodied.
Audience: how does the advertisement appeal to its audience?
This advert appeals to its audience in many different ways; it does not seem there is a certain age group it is aimed at because firstly the music being played is almost like kids music, so it could then be aimed at kids, but you would not find kids reading a news paper. It could also be aimed at older males because of the football pages they show, as you would not get women on the football sides, but they do have a section for older women, i think its the fashion side where they show a picture of Rihanna wearing weird cloths. Also at the back they have games, but the types of games that are not for kids, they are harder puzzles which clearly shows they are for older people, this also helps appeal to its audience because they could be out and being these games to keep them busy, another way it appeals is by choice of pictures, some people just like to see pictures and not read the whole story, but if the pictures seem good then the people might read the story with it, so the pictures are also appealing to their audience.
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