GHD Textual Analayis Questions (VAN)

Codes & Conventions of advertising:
the first thing i noticed in this advert was the womens being used, they are all young attractive women, this would not only attract female customers but also males, the males customers would want their girlfriend/wifes to look like these women so they would go out and purchase the GHD for them. also the voice you hear uses old shake spear type of language, instead of saying "you" they say "thou" which is strongly used in the 10 commandments and the 10 commandments is what certain people must follow, and if it used with the GHD then it means that certain people must have this GHD. The hair that is also shown is pretty impressive, and any girl/women would want to have hair like that, i have personally seen a lot of different girls buy so many different hair straighteners trying to find the one that perfectly straitens their hair, but with the GHD its also most like a dream straightener that does the job perfectly, so more people would want it. Also a male is seen in this advert, to males who like males may find the male in the advert attractive, and if they have long hair they may wants this straightener so they can be like the male in the advert and maybe get a partner as attractive as the womens shown.


Representation:
in this advert women are seen to be more dominant, we would usually see men are more dominant as they fight each other but in this one we see the two women fighting because one has been caught using the other ones GHD. only one male is seen in this advert and he is not seen as much, but with the voice we hear we know he is cheating on his girlfriend with another girl, which does not give males a good reputation, but through this they are saying if women use the GHDs they can get any man. which would also mean women are shown to be seductive as they make this man fall for them.


Media Institution:
an issue that could be raised is the fact that this add had to tried to manipulate the 10 commandments, and a certain group of people could become offended by that and say the GHD add is mocking their beliefs. The Catholic people are the ones who would be offended, and Catholics are very strict with what they believe in, in the add the women are shown to be quite revealing with what they wear, this would insult the Catholics a lot as they are taught to be covered up in all aspects. this advert was on the E4 channel, E4 is a channel mainly for adult, you would not find many children watching it as all the shows on the channel would only be suitable for adults. As catholics are strict the people behind the advert thought they would not watch channels such as E4 so it would be ok to let it be advertised on that channel and no one would notice and they would get away with it.


Audience: 
i honestly believe the add is aimed to wards men, because of the attractive women, the men would want their girl friends to look like the girls in the add so they would go out and buy it for them. but at the same time it could target women who would want to look like these girls shown and would want to have their hair as straight as them.