Within this trailer there are different trailer conventions present, one of these is the title of the film, and it is seen at the end of the trailer, the reason they have done this is because once some one beings to watch the trailer they would have to sit through the whole trailer to find out its name. The name of the trailer is ‘Shank’, “Shank” is a name for a knife but the word is used more around anti social youths or gangs, and as in the trailer a knife is shown quite a lot but it does not show what it is used for, this would also make the audience wonder if the knife had been used or not and the only way to find out would be to watch the movie. Another convention used is the voice herd at the beginning, the persons voice you would hear is ‘Bashy’s’. Bashy is famously known for his inspirational work he does on different estates for troubled youth and gangs which means more people can relate to him, by hearing his voice the people who like him automatically become the audience of this movie because they want to see him and what he does in the movie, another convention used is the on screen text, right at the beginning it says “from the distributor that bought you kidulthood” and as almost every teenager would know, Kidulthood was one of the greatest movies ever produced, well only for the ones that can relate to the people in the movie, and by showing that on shank it could make those teens feel as if this is another movie for them so they would go and watch it.
This trailer uses different media language to establish the films genre, we first notice how there is a boy getting chased and from behind him we hear a motor cycle, this strait away gives the impression he had done something bad to be getting chased in such a way, a few clips later we then see the same boy and an older boy in a boxing ring who seem like their preparing for a fight. Being chased and preparing for a fight lets the audience know once again there could be violence involved, then to top that we then see the 2 boys with around 4-5 more boys, one which is seen to be holding a dog and the one behind him is holding a metal pipe, and they seem as if they are going to a fight. They use a lot of short clips and put them together so they move fast, this helps to create tension, then we see writing that says “London 2015” which lets us know this movie is based in the future and then hear “there killing kids everywhere, its out of control”. This lets people know the genre and where the movie is heading, what is in the movie and what is expected.
The target audience is 15+ because there is violence involved as we can see from the trailer; it is aimed mostly at people in gangs and who like to get them selves into bad situations. This movie shows the outcomes of being in gangs and being in bad situations, you could say it is aimed at African Americans because there are a lot of those peoples shown in the movie, and I’m sure it’s safe to say more of those people then any one can relate to that movie.
I think this trailer is quite successful in promoting this movie because it shows a person what can happen if they fall into same situations as the people in the movie, they show more then one race so no one can feel singled out and it also cleverly disguises the use drugs and turns them into food. This trailer also shows good bits of the movies that would want to make an audience go and see it, so overall i think it is an effective trailer.
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