12B Textual Analysis - hyondia

Media Forms:
Which advertising techniques being used?

Within this trailer there are many different techniques being used, one of the first  techniques we  notice being used is almost a joy/happyish feeling because we see the baby driving and its almost funny but also bring a smile to our face, because it shows the young baby acting like an adult. Also the use of sounds, it is again a joyful happy music which can engage the viewers and draw them into this product. Also the product being shown is another technique and in this case, the product is shown to many different shots such as close, medium and long, by doing this is shows the audience different views, this then allows them to see it at different angles and have their own opinions about it, we then see a slogan which says “the next generation Hyundai is here” this could mean many things, one of which is the kid, he is seen as a next generation as he is getting older, that’s the same with the car, it’s the new generation after the old one.

Representation:
How is gender represented in this advertisement?

In this advert, males are seen to be dominant, because the baby is a boy/males and he is in the driver’s seat, and it’s a natural thing to know the driver is the boss of the car, therefore making the baby boy the boss in this car, this could then show the dominance but also we then see a older male holding a baby on his back, this is something a mother would do, a female, by showing this it shows the less dominance of the male. Women are shown to be less dominant as the only girl/female that is shown is the baby girl, she is seen being picked up and is in the passenger seat, and as we know the passenger seat has less dominance to the male in the driver’s seat, it also shows the males dominance as they show him as making the decision to pick up the girl.

Institution:
What is communicated about the Hyundai brand and the experience it offers?

The Hyundai brand is communicated to be fun and exciting as we can see the kids having fun and are smiling a lot, it can also say that this car can pull women, if you’re a single male that is. It also says that this is a good family car and is good for holidays, because we can the kids inside it being happy, and what else would parents want except for their kids to be happy, and it is shown on different terrain, so whilst going on a holiday it could be driven through any type of weather or ground. It also shows the professionalism of the Hyundai brand because it shows their experience of what they do and they show this through the ad.

Audience:
Who is target audience and how does the advert attempt to persuade this audience to buy the product?

The target audience for this advert would obviously have to be older people, who are allowed to drive. Initially the main targets would be parents with kids and families, because the car shown is a family car, and the way they persuade the audience to buy it is by showing the baby to be relaxed and happy, making the parents think that if they had this car then their kids will also be happy and relaxed and of course any parent would want their kids to be happy, so through this they persuade their target audience to buy their cars.