Textual Analysis HW: T-Mobile Dance Advertisement

Media Forms:
What conventions of advertising are evident in this text?

There are different codes and conventions shown in this text, one of the first ones we see is the technical aspects which are the camera techniques and shots, we firstly see a long shot of the entire train station and the people inside it, this is used so the viewers can see where this advert is located, it then flicks onto a medium shot which is then closer inside the crowd being seen in the long shot, in the medium shit u seen a man with his hands in the air, this leave makes the audience wonder what he is doing, it then begins to unravel that he is dancing, it then begins to zoom out so we can see everything that is going on. Sound is also in this trailer, it is all natural sounds of an ordinary train station, you can hear people talking and train numbers being called on the speakers, but you then hear music, this could be mistaken for a non-Diegetic sound but it is in fact a Diegetic sound but it was not added in during the editing process.

Representation:
How is technology represented in this advertisement?

Technology in this ad is represented as fun and exciting, we can see people having fun and dancing together, and we can see people from different sex’s different genders, different races, different background and all sorts so we can clearly say technology bring people together, it’s like they are all sharing a moment together even if they do not know each other, this could also been as most technology being new and fresh, because back in the day you would get random people coming together and doing a dance to be seen on live TV.

Institution:
What is communicated about the T-Mobile brand and the experience it offers?

The t-mobile brand is one of the biggest companies, and shows it has many experiences it offers, they have made many different adverts that are similar to the one i am analysing. Alto of things have been communicated about the T-Mobile brand and that is why it is such a big company today. It gives people the chance to share different experiences.

Audience:
What target audience are T-Mobile aiming to attract in this advertisement?

The target audience for this ad is adults who have mobile phones, we can see the people used in the advert are adults and there are no signs of kids. It is for people who are obviously over the age of 18 because these are the age of people who are able to get a contract ad that is what T-Mobile are hoping for, T-Mobile are trying to show that if they are apart of the T-Mobile network they can have the same amount of fun as the people that are dancing in the train station, this could possibly make the viewers want to join T-Mobile so they can also be on tv and that memory ad experience, i would say the primary age range is 18 – 50, especially for people who love keeping in touch with people.