12B Textual Analysis: Kidulthood Trailer

1. Media Forms:
What techniques does the trailer use to persuade its audience to see the film?

this trailer used many different techniques to persuade its audience to see the film, firstly the use of sound, this trailer uses fast pace music to help build up tension, fast pace music is used a lot in trailer so it can help build suspense, the music makes the viewers feel as if it is building up to a big scene and could start to get them excited to see what happens, but by the end of the trailer it cuts and the trailer ends, this would of course leave the audience in disappointment but this would want to make them watch the film because they would want to know what happens. also in the trailer they use a lot of cutting which makes the trailer look speeded up, this could also join with the music to create suspense and make the audience want to see it more, and also if the takes go through fast, the audience don’t have time to let it sink in so they will not fully understand what is happening, therefore again using making them have to watch it so they can get the rest of the story.

2. Media Representation:
How is gender represented in this trailer?

Gender in this trailer is represented in many different ways, males are seen to be dominant but at the same time seen as victims, we see one male bullying another one, slapping and punching him, then later on we see the one who was bullied, beating up the male who bullied him. both genders are seen as car free as they seem to be doing whatever they want without the risks of parents, as many do, females are shown to be "easy" because we see that one girl is hit by a male then later on we see her kissing him, that says a lot.  Again linking back to the males, we also see a bigger male who is seen in the driving seat of a car, which clearly shoes he is a lot older because he is a driver, in the car he takes out a gun, holding a gun can make someone feel powerful because it’s like they hold the choice between life and death for another person in their hands, so this could also show the dominance the males have.

3. Media Audiences:
What target audience would be attracted to this film?

The target audience for this trailer would have to be between the ages of 16-25, the reason they would be attracted to this is because, in this trailer they show the type of lifestyle that most people in that age group still live, people who are growing up on estates with gangs and violence would want to see this film because it will make them feel as if other people know what they are going through, hence making them want to see the film, also the main target audience would be males, this is because out of males and females, males would like violence a lot more and can relate more to the things that are going on in this trailer.

4. Media Institutions:
What low budget values and characteristics can you indentify in this trailer?

In this trailer we can see that there is nothing pricey being used, in most action/gangster movies you would expect to see a lot of jewellery and money and super cars, but in this we don’t see any think like that, we get young boys who are dressed in rags, the only 1 males is seen as a rich upper class kind of guy. We can also see that they do not have special made sets, everything that is shot, is shot in places that are most probably free to use, for example we see most are shot on the streets and in houses, there was nothing high expensive needed. Also we that the actors used are not high profiled; as a matter of fact the actors used are unknown.