12B - Trailer Analysis HW (WIGLEY)

http://www.youtube.com/watch?v=kfapOIPCRik

Within this trailer there are different trailer conventions present, one of these is the title of the film, and it is seen at the end of the trailer, the reason they have done this is because once some one beings to watch the trailer they would have to sit through the whole trailer to find out its name. The name of the trailer is ‘Shank’, “Shank” is a name for a knife but the word is used more around anti social youths or gangs, and as in the trailer a knife is shown quite a lot but it does not show what it is used for, this would also make the audience wonder if the knife had been used or not and the only way to find out would be to watch the movie. Another convention used is the voice herd at the beginning, the persons voice you would hear is ‘Bashy’s’. Bashy is famously known for his inspirational work he does on different estates for troubled youth and gangs which means more people can relate to him, by hearing his voice the people who like him automatically become the audience of this movie because they want to see him and what he does in the movie, another convention used is the on screen text, right at the beginning it says “from the distributor that bought you kidulthood” and as almost every teenager would know, Kidulthood was one of the greatest movies ever produced, well only for the ones that can relate to the people in the movie, and by showing that on shank it could make those teens feel as if this is another movie for them so they would go and watch it.

This trailer uses different media language to establish the films genre, we first notice how there is a boy getting chased and from behind him we hear a motor cycle, this strait away gives the impression he had done something bad to be getting chased in such a way, a few clips later we then see the same boy and an older boy in a boxing ring who seem like their preparing for a fight. Being chased and preparing for a fight lets the audience know once again there could be violence involved, then to top that we then see the 2 boys with around 4-5 more boys, one which is seen to be holding a dog and the one behind him is holding a metal pipe, and they seem as if they are going to a fight. They use a lot of short clips and put them together so they move fast, this helps to create tension, then we see writing that says “London 2015” which lets us know this movie is based in the future and then hear “there killing kids everywhere, its out of control”. This lets people know the genre and where the movie is heading, what is in the movie and what is expected.

The target audience is 15+ because there is violence involved as we can see from the trailer; it is aimed mostly at people in gangs and who like to get them selves into bad situations. This movie shows the outcomes of being in gangs and being in bad situations, you could say it is aimed at African Americans because there are a lot of those peoples shown in the movie, and I’m sure it’s safe to say more of those people then any one can relate to that movie.

I think this trailer is quite successful in promoting this movie because it shows a person what can happen if they fall into same situations as the people in the movie, they show more then one race so no one can feel singled out and it also cleverly disguises the use drugs and turns them into food. This trailer also shows good bits of the movies that would want to make an audience go and see it, so overall i think it is an effective trailer.

GHD Textual Analayis Questions (VAN)

Codes & Conventions of advertising:
the first thing i noticed in this advert was the womens being used, they are all young attractive women, this would not only attract female customers but also males, the males customers would want their girlfriend/wifes to look like these women so they would go out and purchase the GHD for them. also the voice you hear uses old shake spear type of language, instead of saying "you" they say "thou" which is strongly used in the 10 commandments and the 10 commandments is what certain people must follow, and if it used with the GHD then it means that certain people must have this GHD. The hair that is also shown is pretty impressive, and any girl/women would want to have hair like that, i have personally seen a lot of different girls buy so many different hair straighteners trying to find the one that perfectly straitens their hair, but with the GHD its also most like a dream straightener that does the job perfectly, so more people would want it. Also a male is seen in this advert, to males who like males may find the male in the advert attractive, and if they have long hair they may wants this straightener so they can be like the male in the advert and maybe get a partner as attractive as the womens shown.


Representation:
in this advert women are seen to be more dominant, we would usually see men are more dominant as they fight each other but in this one we see the two women fighting because one has been caught using the other ones GHD. only one male is seen in this advert and he is not seen as much, but with the voice we hear we know he is cheating on his girlfriend with another girl, which does not give males a good reputation, but through this they are saying if women use the GHDs they can get any man. which would also mean women are shown to be seductive as they make this man fall for them.


Media Institution:
an issue that could be raised is the fact that this add had to tried to manipulate the 10 commandments, and a certain group of people could become offended by that and say the GHD add is mocking their beliefs. The Catholic people are the ones who would be offended, and Catholics are very strict with what they believe in, in the add the women are shown to be quite revealing with what they wear, this would insult the Catholics a lot as they are taught to be covered up in all aspects. this advert was on the E4 channel, E4 is a channel mainly for adult, you would not find many children watching it as all the shows on the channel would only be suitable for adults. As catholics are strict the people behind the advert thought they would not watch channels such as E4 so it would be ok to let it be advertised on that channel and no one would notice and they would get away with it.


Audience: 
i honestly believe the add is aimed to wards men, because of the attractive women, the men would want their girl friends to look like the girls in the add so they would go out and buy it for them. but at the same time it could target women who would want to look like these girls shown and would want to have their hair as straight as them. 

12B Cover Work Thurs 2nd & Friday Dec 3rd (VAN)

What techniques does this trailer use to persuade an audience to see the film?

This trailer uses lots of techniques to persuade the audience to watch the film. The use of Diegetic sounds helps build suspense and leave the audience with questions and they would want to know what happens next and the only way to get these answers is to see the film. They make the trailer intense by using a lot of short takes and making them move at a fast pace and also the music with it helps builds the tension. The music gradually gets louder as the more interesting parts begin to show in the trailer. They show beginning of fight scenes then change the screen so we do knot know what has happened, and the only way to know is to see the film.

How is gender represented in this trailer?

Males are represented dominant; as this trailer is mostly about fighting, and males are known to be more dominant in fights. Females are shown to be weaker, as the girl is shown to stupid things for the man she loves. Although there is a woman who looks as if she is ready to fight so they could say women could be seen both ways, but the males are shown to just fight.

What target audience would be attracted to this film?

The target audience would be aged between 12-19 years old and BC1C2 socio-economic group; who has an interest in fantasy films. I believe girls would be more attracted to it, as being a male i would not want to see romance in a violent film, and girls are more about their romance. Also the characters look to be in their teens, this could make the viewers feel as if they have a connection with them.

What Hollywood values can you identify in this trailer?

I think Violence is the Hollywood value used in this trailer, because you can see from the beginning, an evil man killing another evil man. Once i saw this i knew straight away there would more violence, because in every movie, there is always the typical revenge plot. 

12B HW Due 29/11/10 (VIGLEY)

Which trailer conventions are present in these trailers?
Slumdog millionaire and trainspotting uses many different conventions, both trailers are show to be fast tempo and quick, this would draw in a audience as every thing happens so fast they would try to take in as much as they can, also in slumdog the trailer open and it does not have a title, it just shows the awards that have been won and goes straight into the filming, this would make people wonder what it is about. also in the beginning of the trailers you see the face of the main star, this way the audience know who to expect. also in both trailer they use a bit of comedy, in trainspotting the whole trailer could be used as comedy, half way through slumdog they use a funny type of music, this relaxes the audience as every one likes a bit of comedy and they would know it isn't all serious. 


How are the trailer conventions used to promote the film to an audience?
(as i have not seen either movie i will tell you what i think..)
 the trailer conventions added maybe be the bits that are not in the movie, this could be because the writer wants the audience to see what they think they will see in the film, this would make them sit through the whole movie expecting to see the part they saw in the trailer, or it could be a way to bring in an audience, they could show something really dramatic or any thing that leaves the audience with questions, and the only way to answer them is by watching them. also that the name of the film comes near the end, the audience would want to know the name so they can also tell their friends and family about the movie.


Which trailer do you think is more successful? Why?
it think slumdog would be more successful because it looks more modern and uses up to date equipment, and trainspotting is more older and does look quiet boring, slumdog looks more thrilling with the colours and the lights, although some people are more fond of old movies, the slumdog one shows the awards they have one, and people would want to see why they have won those award, therefore making them more successful 

12B Homework Due Wed Nov 24th (VAN)

Jack Ass 3d
http://www.youtube.com/watch?v=fKwjU_pSSW4


Media Forms: 

This trailer used different techniques to hold and influence the audience to watch the movie. The trailer begins by showing the paramount pictures logo as this movie is within the paramount pictures industry, it then shows the logo flip into MTV because Jack Ass was first created and shown on MTV. Then you hear a car start up and hear a voice which says “this isn’t the best idea” then hear laughing, this is one way to persuade audience because it makes the audience why this car was started and why someone says it is not a good idea, it would make them want to see what the idea is, and the name itself gives of the people in the movie, that they are typical “jackasses”, and of course if you a fan of comedy why would you not want to watch a movie called jack ass? The name itself is funny!

Media Representations: 

men are represented as complete idiots in this movie. it may sound harsh but from what you can see, these men bully and prank their friends and it is very funny, the things they do would be seen in every day, that is why it is a once in a life time chance to see it on the big screen. fully grown men acting like kids.

Media Audiences: 

the audience for this trailer would have to be 16+ because of the content in the movie, it would not be appropriate for people under the age if 16, simply because of the material.   People in the C1, D & E category would most likely to the audiences of this film.  

Media Institutions: 

the Hollywood values and characteristics that are identified in this trailer is through comedy, the entire movie is about people stupid stuns and are going over the top in everything they do. as you would see in a normal Hollywood movie where they use stunt doubles so the actors don't get hurt, but in this case the real actors are doing the stunts, copying the Hollywood style of film making.

12B Homework Due: Wed Nov 17th by 5pm (VAN)

Bebo's new soap is all product placement, no plot

This article is about a TV soap program called 'The Secret World of Sam King ,' which is being released on the internet through a site called Bebo. it is said to be just like the Disney soaps. It tells about how the lead character Same who is just 12 and pals just keep on bumping into famous musicians as part of their job. The target audience of the TV program is mentioned  as the “ S club 7” and "the Bebo generation".

The Critics Need a Reboot. The Internet Hasn't Led Us Into a New Dark Age.

the second article is by David Wolman, it is about how the new technology has developed over a period of time have an impact, on the contemporary media landscape. people have described it to be " a dark age". it also tells how the internet is beginning to make people less smarter by allowing them to access lies and read them believing they are true and that the Web provides remarkably easy access to such bogus ideas. It then goes on to say how the internet can be a good thing and mention Wiki, and says that there is alot of collected brain power with in these sites, the wrtier also says schools need to be smarter and distinguish knowledge from garbage. 

12B Film Homework: Due before Thurs Nov 11 (VAN)

Part A
i think the most popular film genres at the moment is the family and comedy genre, this is because producers realise that it is cold and bad conditions outside so people would want to stay inside, and would want to lighten the mood by realising comedy or family movies either on tv or at the cinema, it also gives the family a chance to come together and watch a good family movie that is also funny, i have also realised that as i go through diffrent movies to watch, they are mostly comedy ones, with such movies as, shrek, the simpsons movie, the hangover, hot tub time machine etc. also in the cinemas they have realsed new comedy movies like Due date, Jackass 3D, Dispicable me.

As well as family and comedy there has also been alot of horror, i believe theese were relased because of haloween but there was alot of horror movies out at this time, such as paranormal activity, saw 3d, let me in etc.

i think back in the 1930s and 40s i think that action and adventure was the most popular genres, because as i look at information it shows me theese movies

The Adventures of Robin Hood (1938)

The Adventures of Sherlock Holmes (1939)

The Blood of a Poet (1930)

Borderline (1930)

Doctor X (1932)

Dodge City (1939)

and loads more on http://en.wikipedia.org/wiki/1930s_in_film
 i think this is because in those times there wasnt much entertainment as we have today, like ps3's and alot of other game consoles and the only way to escape from reality was through watching these action movies, as most of these people needed something good in their lives.

ms wigley cover work, kicks trailer

Kicks

Shots: there are many different types of shots used within this trailer, a main one is the POV or Point of view shot, this shot is first introduced when you see the girl looking through the hole in the wall towards the footballer, this type of shot makes the audience feel as if they are there, they can see what the girl can see. They also use a lot of long shots, medium shots and close shots; the trailer actually opens with a close up of the girl touching a picture of the footballer.

Camera angle: a low angle is used right after the close shot in the beginning of their trailer; it shoes the building high up and the girl walking towards the camera. A high angle shot is used later on in the trailer in where the girls are shown lying down on the floor.

Mise-en-scene: is used throughout the whole trailer, there is a lot of different colours, as the actors are seen in the same cloths/costumes, it is shot in night and day and a few props have been used like a gun and cars etc.

Sound: a lot of different sounds are also used throughout the trailer; as soon as the trailer begins you hear as if someone is singing, or talking to themselves, this is known as a ‘Diegetic sound’ because it is a sound that seems to be part of what is occurring on screen, when the girl is touching the picture, and then in the beginning when they show the POV shot you hear music begin to play we know this is a sound that we know is not part of what is on screen, in media terms this is known as ‘Non-Diegetic  sound’.

Editing: when many different shots are placed together, this is called a montage; they are mainly about the protagonists within the trailer, the montage in this trailer is seen throughout, this trailer also uses different effects such as lighting, when the girl is seen holding the picture in the begging, there’s this sort of pinkish reddish colour all round, this could symbolise love as the fact she is in love with this footballer, then after when the story begins to open and things get worse, she has a gun, when she has the gun the back ground and all around her is a dim black and grey colour, this could symbolise death.

Genre: the genre is a romantic almost suspenseful story, as we can see this is about love, we do not know about the girl’s fascination with the footballer.

Narrative – Todorovs theory is being followed in this trailer because in the beginning of the trailer it starts with equilibrium - the girl’s extreme close up view of her features with her holding the photo of the footballer and also uncertainty is produced by the ways the scenes are placed in a non linear manner.

Reebok ad featuring 50 Cent. uzair yaqoob

1. the way this add starts of by showing violence is right in the beginning, it shows shoes hanging of a line, this symbolizes death, in the "ghetto" if a person who has died can not afford a grave stone, a member of their gang has to get a hold of their shoes they died in and throw them over anything where the person has died in a violent way, preferably a stabbing or shooting, this simply represents their death spot. Also in the beginning you can hear police sirens and screaming, this could also tell us something bad has just happened, you then also hear a voice says "shot 9 times in Jamaica queens". every one has herd of the story about 50cent getting into a gang war and ended up being shot 9 times, once again a gun was used, guns are known to be used in violent situations. as the zoom into 50s face, you hear "tell me, who do you plan to massacre next?" and then 50cent laughs, and changes to a serious face, this shows he serious about massacring some one, once again leading to violence.

2. I think Reebok intends to glamorize violence in that way, is show that their could be a certain brand for each type of person, for teens who have grown up rough with violence all around have to have that feeling that there is something out there for them, and this is what Reebok is trying to give, by being socially out casted by the people around them, they have to have the sense that some one does care about them and is thinking about them, and I think that is what Reebok intends to do. By doing this they are also pulling in more customers and by doing so they make them selves more popular ‘’in the hood’’ of most troubled teens.

3. the target audience if for males, for about 15+ in age rage, because at around the teenage year is when most teens become aware of what is around them and choose the wrong way to react to them, also their isn’t a age where a person over 15 cannot wear this make, as 50 cent is a man, which shows any man can also be apart of this brand, and the way they would be affected by the ideology is that they get the idea by having this brand they could be just like 50 cent, which also means if they get into a situation where they get shot, they could possibly survive as 50cent has. Personally as I have a pair of the g-unit sneakers made by Reebok, it makes me feel as if I am apart of g-unit because i have their brand, and also makes me feel more powerful and dominant as 50 cent is represented.  

4. in my opinion the add should have been banned, because it does not show any thing positive about the brand, it shows them as being “violent”. As 50cent is the main man in this advert also gives of a negative vibe, because 50cent is known to be apart of g-unit which a group know for its anti social behaviour, and 50cent is seen as the warlord, so by showing him shows a bad image, and also the main product which is supposed to be advertised is the shoes, and not once do they show the shoes, they only show 50, with screaming sounds, police siren they show shoes that mark a death spot, and hear him laugh when asked who he massacring next, all of these on their own give of so much violence, and this add would just encourage more violence.

Work for Monday 18 Oct - Period 1 and 2

this film poster is about a movie called, 1day, it is about 2 gangs in Birmingham and each gang is at great war with each other over, land, drugs and weapons. this movie is mainly directed towards males, over the age of 15, as the movie it self is rated 15+ and is welcome to any ethnicity as seen in the movie, there are different races in each gang but they are mostly the black people, and black youth are stereo typed to be anti social and gang related, it would be aimed at the  c2, d, e, category as the people in these groups are hard working trying to make money just like the people in the movie. the people in the movie are also in the profile of struggler's.

the way this ad targets its audience is through colour, the only colours shown is yellow and purple, there is more of yellow because in the movie we see the gang which represents yellow are the more dominant side.



THIS IS THE BESTEST MOVIE!

this ad is about one of my favourite films, called shooter, its about a marksman living in exile and is coaxed back into action after learning of a plot to kill the president. Ultimately double-crossed and framed for the attempt, he goes on the run to track the real killer and find out who exactly set him up, and why. this movie is aimed at males once again, as it is about shootings and fighting and not many girls would enjoy that, it is aimed for males over the age of 15, as it can again be watched by any ethnicity, and can also be watched by any one from the socio economics group as it is not really aimed at any one. 


the way this ad attracts its audience is through images, it shows the marks man standing over the buildings holding a gun, this give the audience a small of taste of what the film could be about. as they would like to find out what the picture means, they would have to go out and watch this movie





twilight is a movie for girls, most likely over the age of 14, because it involves romantic scenes and can also be shown to any ethnicity, and can also be in any socio-economic group, this movie is basically about a teenage girl who risks everything when she falls in love with a vampire, this movie is mainly targeted towards girls because it is about love and romance, and you really wouldn't find men watching this type of movie, men like this would be rare to find. 


the way this appeals to its audience is through image, the image shows a girl being held by some one who could be her boyfriend, and 2 other males and a female in the back, i havnt seen this movie but by the look of the poster it makes me wonder why the people in the back are giving the evil eye to the 2 in the front.


Uzair Yaqoob 

dominant and alternative ideology, ms wingley

slum dog millionaire, alternative
synopsis
(copy and pasted of imdb)
A Mumbai teen who grew up in the slums, becomes a contestant on the Indian version of "Who Wants To Be A Millionaire?" He is arrested under suspicion of cheating, and while being interrogated, events from his life history are shown which explain why he knows the answer.


the way this represents alternative ideology.
this movie represents alternative ideology because it shows a young Asian boy, who is from another ethnic group which isn't white, and through out the movie it shows him working hard, in order to get where he is today.




Mission impossible 3, dominant
synopsis
Ethan Hunt comes face to face with a dangerous and sadistic arms dealer while trying to keep his identity secret in order to protect his girlfriend.


Dominant ideology
the way this movie represents dominant ideology is through the main charecter, Ethan Hunt is shown to be from white race, he is a male who is middle classes, doesnt seem to old or to young, he is straight as u can tell from the movie and is able bodied from the fighting he also does in the movie.


uzair yaqoob